Explorations

Marks12

Wordmarks12

AccentREC Red

StatusPick one of each

Every mark is one idea, one shape, no decoration. Each is shown on dark, on bone, in one color on red, and at favicon size. Say the number and I'll build the full system around it.

Marks

12 directions

Lens

An F cut out of a lens. The arms break the edge: light leaving the camera.

Pennant

The arms taper to points like championship pennants.

Play

The top arm is a play button. Photo and film in one letter.

Shutter

Three aperture blades stacked into an F.

Monoline FM

One continuous line weight. Quiet, premium, works tiny.

Aperture

Six blades, REC dot in the opening.

Viewfinder

Four corner brackets and the tally light. The most minimal read.

Diamond

A baseball diamond holding the F.

Filmstrip

Sprocket holes punched into the stem.

Negative FM

A solid block with FM carved out. Reads as a stamp or a cap patch.

Lowercase f

A single f with the REC dot sitting on the crossbar.

Frame F

The F as a viewfinder corner; a second corner closes the frame.

Wordmarks

12 typefaces

01Barlow Condensed Black ItalicCurrent. Sports, speed, the Hook kit DNA.

framesbymatt

02Barlow Condensed BlackSame family, upright. Calmer.

framesbymatt

03Big Shoulders DisplayTall and athletic. Stadium signage.

framesbymatt

04Bebas NeueThe classic poster condensed.

framesbymatt

05AntonHeavy, compressed, loud.

framesbymatt

06Oswald BoldBroadcast graphics energy.

framesbymatt

07Archivo Expanded BlackWide and premium. Streetwear labels.

framesbymatt

08Unbounded ExtraBoldVery wide, techy, expensive.

framesbymatt

09Syne ExtraBoldQuirky wide. Design-studio feel.

framesbymatt

10Inter Tight BlackNeutral and tight. Lets the mark lead.

framesbymatt

11Space Grotesk, lowercaseframesbymatt as a lowercase word. Tech-brand clean.

framesbymatt

12Instrument Serif ItalicEditorial contrast. Magazine, not jersey.

framesbymatt

Pairings

Mark + wordmark, as a nav lockup

framesbymattM01 + W01

framesbymattM01 + W07

framesbymattM05 + W11

framesbymattM07 + W10

framesbymattM03 + W03

framesbymattM10 + W08